Pvr Cinemas Essay

INTRODUCTION Over the last decade, India has registered the fastest growth among major democracies and is now the fourth largest economy in terms of ‘‘purchasing power parity’’.Over the years, spending power has been steadily increasing in India. On an average, 30-40 million people are joining the middle class every year. The consumption spending is rising due to increasing disposable incomes on account of sustained growth in income levels and reduction in personal income tax over the last decade. The Indian Entertainment Industry is expected to significantly benefit from this fast economic growth, as this cyclically sensitive industry grows faster when the economy is expanding. When incomes rise, proportionately more resources get spent on leisure and entertainment than on necessities. Although over 90 years old, the Indian film industry was only accorded the status of an industry in 2000. Consequently, it is only during the last five years that the Indian film industry has been able to attract financing from banks, financial institutions, private equity investors and corporations. Prior to 2000, the industry was almost solely reliant on private and largely individual financing. Although corporatisation of the film industry has started, the film industry is currently largely unorganized and fragmented. Going to the cinema is one of the most popular entertainment options in India. PVR CINEMAS Priya Exhibitors (p) ltd is a part of the diversified Bijili Group, which has interests in transport, finance and construction sectors all over India. After a downturn in the industry in late 80s when the onslaught of video wars at its peak cinema has now been rejuvenated with the latest international trends in cinema exhibition reaching India’s shores swiftly with the arrival of satellite TV. The capitals cosmopolitan audience is becoming increasingly aware of the advanced cinematic technology that enhances the movie going experience and this has whetted their appetite for watching movies on the â€Å"big screen â€Å".To cater to the increasingly sophisticated tastes of the audience Priya exhibitor Pvt Ltd. totally refurbished the existing cinema in June 1991 including installation of a Dolby stereo sound system. They also gained exclusive rights to screen blockbusters from major distributors mainly Warner brothers, 20th century fox, united international pictures, small wo nder then that the cinema has become the focal point for entertainment in the capital for both the young and old attracting over 30,000 patrons a week. Infact, â€Å"Speed† set a national box office world record of Rs.785000 in its first week of screening at PVR (the highest ever for an English film), which is remarkable considering the relatively low price of a cinema ticket in India.Buoyed by the overwhelming success of the cinema after upgrading, Priya exhibitors ltd have taken he next initial step for setting up the first multiplex in the country in a joint venture with Village Roadshow Ltd, Australia’s entertainment corporation.PVR is a brand name synonymous with state-of-the-art cinema exhibition in India. PVR specializes in developing and operating state-of-the-art Multiplexes.PVR Cinemas are the leading cinemas in the country with an emphasis on design, technology and service. Over the last three years, PVR has established itself as a very strong brand associated with movies, quality exhibition and youth-targeted promotions.The company was conceived as a Joint Venture between the Bijli family,headed by Mr. Ajja y Bijli as Indian Promoters and Village Roadshow Limited of Australia, one of the largest multiplex operators in the world with more than 1500 screens under operation. PVR has been a pioneer in multiplex development by setting up India’s first multiplex PVR Anupam4 at Saket in city of Delhi. The company has since grown to become the largest cinema exhibition player in the country and has 5 theatres with 19 screens in city of Delhi/Gurgaon under its operation.The Cinema can boast of the highest box office collections in India for five consecutive years since its opening. Located around the Cinema in the same complex are a number of up-market restaurants, pubs and fast-food eateries that make it a popular youth hangout place and indeed an entertainment experience for the entire family.PVR Priya, a 25-year-old cinema still considered the best Cineplex in Delhi, was completely renovated and brought into the fold of PVR in January 2000. PVR Priya boasts of the highest box office collections in the city of Delhi after PVR Saket. It also has the distinction of having the widest screen in India. Following the tremendous success in South Delhi, PVR expanded to WestDelhi in 2001 with the launch of two new multiplexes — PVR Naraina, and PVR Vikaspuri. PVR Naraina, with four screens and 830 seats, was launched in August 2001. PVR Vikaspuri (3 screens, 921 seats) was launched in November 2001.PVR Group has re-opened one of Delhi’s oldest and most popular cinema hall, Plaza; now known as PVR Plaza. With a seating capacity 22 of 300 seats, the all new single screen auditorium has been renovated and refurbished to bring back its former glory. The cinema, unique in its nature, combines the look and feel of the 50s with the state-of-the-art cinema viewing technologies of today. The most recent addition to the chain is PVR EDM, this three-screen multiplex, located in the popular East Delhi Mall, is equipped with the stateof- the-art technology and is one of its’ kind in the vicinity.The three-screen multiplex has a total seating capacity of 723 seats. It is equipped with the latest THX-approved three-way surround sound system with real life sound effects and state-of-the-art projection facility with the latest Xenon-based technology. The stadium seating arrangement ensures unobstructed viewing from anywhere in the auditorium. STP OF PVR CINEMAS SEGMENTATION On the basis of customer preferences, we may classify PVR under the Clustered category. This is owing to the fact, that out of the entire masses they have clearly defined their target audience and aim to cater to them. Also, PVR is a Concentrated Market because they only cater to the premium movie-going audience i.e. SEC A and SEC B.PVR Cinemas has approx. 22 million movie goers per month Consumer Demographic Segmentation Age: 61% between 18 and 49 Gender: 47% Males / 53% Female Income: 61% have income over 50K Education: 55% of adult movie-going audience has attended/graduated college*. Of these adults, 37% have college degrees or higher Consumer Psychographic Segmentation PVR Movie Goers are people with high resources and can be classified as â€Å"Experiencers† who seek variety and entertainment. Spend a comparatively high proportion of income on fashion, entertainment, and socializing. â€Å"PVR Movie Buffs† generally have the following major tendencies:- -Go outside the home for entertainment -Participate in sports and other active lifestyles -Hard to reach through other traditional media -lighter television and radio users, but heavy internet users -Receptive to advertising in movie theatres, consider as part of their movie going experience Consumer Behavioral Segmentation Usage rate: 1/3 of the population attends the movies one or more times per month. WHAT? 1. What benefits that the customer seeks? – Complete movie going Experience. 2. Factors influence PVR’s demand? – Price, movie, day, time of the day, day of the week, month etc. 3. What function can the product perform for the customer? –Entertainment. 4. What are the important buying criteria? – Price, ambience, placement, quality service, premium positioning, status symbol. 5. What risks does the customer perceives – risk of being overcharged, risk of being in an emergency like fire at the theater. HOW? 1. How does customer buy the product? – Online /Telebooking / In person 2. How long does the buying process take? – Simple and prompt 3. How do the various marketing mix elements influence the customer at each stage of buying? 4. How does product fit in to their lifestyle? – Entertainment product for the premium. 5. How much would they be willing to spend? – PVR had started with tickets being priced at Rs 125 with special counters available for tickets worth Rs 7. Even when all tickets are now priced at Rs 145, there is no change in the amount of customers that PVR receives, which means that people are willing to pay. 6. How much do they buy in one transaction? – Almost always more than 1 ticket. Depends upon the person, movie playing. TARGETING PVR being the first of its kind has always been a market leader and therefore its offering to the customer is Innovative. PVR has premium pricing and they target mainly SEC A and SEC B. PVR has brought to its customers the experience of Luxury Cinema. PVR uses the concentrated method as they have target a much focused audience out of the entire masses. PVR witnessed tremendous success Europe Lounge in Delhi. PVR Cinemas has also recently introduced the concept of luxury viewing to Bangalore. Gold Class Cinemas have been introduced for the first time in India, are two ultra luxurious exclusive auditoriums, each equipped with plush and fully reclining seats and generous legroom. Patrons can also enjoy star like treatment at the exclusive Gold Class lounge which provides an excellent pre cinema experience with scrumptious food and beverages PVR Priya of PVR’s chain use Differentiation method for pricing. It practices different price slabs for different target audience. For instan ce, they have tickets ranging from Rs 45 (for the youth) to Rs 140 (for the upper-class i.e. SEC A). POSITIONING PVR had, and still has a very well planned market position. Its premium positioning affects the customers perceptual positioning. Therefore, they decided on their marketing strategy and pricing, keeping the target market in mind. In case of PVR, they make use of all their tangible elements to prove to their customers that their movie tickets are worth the price they are paying. Also, since some of the other movie theatres (which are not multiplexes) are still offering movies at rates as low as Rs 35, it is the task of its marketer to ensure that PVR comes across as a superior brand in terms of cinema viewing as well as the experience. It’s positioning is evident in its mission statement also which says† A commitment to deliver the best quality cinema viewing Everywhere, Every time.† MARKETING MIX – 7 Ps 1. SERVICE PRODUCT/ SERVICE PACKAGE A product (in the marketing context) may be tangible, intangible or both. In case of services, on the contrary, the tangible component is nil or minimal. In services, there is no or very little tangible element because of which they are considered as benefits, which are offered to the target market. First, a service is a bundle of features and secondly, there benefits and features have relevance for a specific target market. Therefore while developing a service product, it is important that the package of benefits in the service offer must have a customers perspective. 5 product levels are as follows:Core Benefit is the MOVIES that the customer comes to a cinema hall for,along with the attendant experience of PVR. The expected product in PVR’s case would be ambience, hygiene, good service, parking, candy bar etc.PVR has augmented its product offerings: * Luxury cinema PVR has brought to its customers the experience of luxury cinema.After the tremendous success of Cinema Europa in Delhi, PVR Cinemas has introduced the concept of luxury viewing to Bangalore as well. Gold Class Cinemas have been introduced for the first time in India, are two ultra luxurious exclusive auditoriums, each equipped with 32 plush and fully reclining seats and generous legroom. Patrons can also enjoy star like treatment at the exclusive Gold Class lounge which provides an excellent pre cinema experience with scrumptious food and beverages. * Bulk Bookings There are special arrangements for bulk bookings (of twenty or more tickets) done by corporates. Details can be filled online and PVR executives themselves get in touch with the concerned people. * E-booking and tele-booking PVR also provides the factility of e-booking, which was first started by PVR, it has now been copied by Satyam cineplexes as well. It also offers telebooking * Parties at PVR PVR has also started helping customers in planning birthday/kitty parties at PVR. They have made PVR a wholesome entertainment experience than just a movie watching spree. * Movie newsletter and magazine To keep its customers hooked on to movies and to PVR, it has also come out with an online newsletter called ‘PVRWire’ is directly mailed to the subscribers and can also be downloaded from their website.They have also launched a movie magazine called ‘Movies First’ . * Movie vouchers They have also taken out the unique concept of movie vouchers which people can use as gifts. Many corporates have also started using these as incentives and rewards for their employees.The vouchers are available in denominations of Rs 100 to Rs 350 and a * minimum of 25 coupons needs to be purchased to avail of the offer.The following options are available in Delhi/NCR The Delhi PVR Movie Money Voucher costs Rs 150/- and is valid right through the week across all cinemas (except PVR Gurgaon – Cinema Europa)PVR Gurgaon (Cinema Europa) PVR Movie Money Vouchers cost Rs 160/- The following options are available in BangaloreClassic Mon -Thur : Rs 100/-All Week (including Weekends) : Rs 130/-Europa Mon -Thur : Rs 130/-All Week (including Weekends) : Rs 150/-Gold Class All Week (including Weekends) : Rs 350/- + Rs150/- for food and beverages (optional) THE SERVICE PACKAGE The â€Å"package† concept of services product suggests that what you offer to the market is a bundle of different services, tangible and intangible, but there is a main or substantive or ‘core’ service and around it are built the auxiliary/peripheral/facilitator. It is important to note that facilitating services ate mandatory and if these are left out, the entire service would collapse. Yet another type called supporting services, don’t facilitate the consumption of core services but are used to increase the value and thus differentiate from the competition.Quality Assessment through RATER in case of PVR Focused on developing a procedure for quantifying customer’s service quality can be measured in following dimensions: * Reliability – Ability to perform promised service dependably and accurately. PVR is a very well established brand name, and the audience is given excellent experience of the basic product i.e. the movie as well as the other elements involved. Hence, it is very much capable of good delivery of the service it provides. There is no flaw in the quality of the service and is always delivered on time. * Assurance – Knowledge and courtesy of employees and their ability to convey truth and confidence.Since PVR is a high contact organization, the employees are well trained in all areas regarding customer interaction and courtesy. PVR movies being a service, heavily relies on its employees, as they are the only mode of direct communication made with the customers. They are well trained and are definitely able to convey the confidence that the brand name represents. * Tangibility – Appearance of physical facilities, equipment, personnel etc PVR movies have a lot of tangible elements present like the employees (staff), the movie halls, the candy bars, rest rooms etc, all of which are highly maintained and well kept. * Empathy – Caring, individualized attention to the customer.Even though in a service like this customization is not possible, the employees of PVR Cinemas are always very helpful and provide the customers with good assistance whenever needed. From the employees made to sit at the ticket counter to the employee that guides customers to their respective seats in the cinema hall, all employees deliver a very helpful attitude towards the target audience. * Responsiveness – Willingness to help customer with prompt service.The employees of PVR are fast and prompt at delivering their service and are taught to cause as less inconvenience as possible to the customers. If a customer places an order via telebooking / online reservation etc, the delivery of the tickets is made well before the show timing at the customer’s doorstep. The employees are well trained. 2. PRICE To many customers, high price means high quality. Services pricing follows the price and practices of pricing of goods and therefore are either cost based or market based. Within these, categories of price may be profit oriented, government controlled, competition or customer oriented. But the characteristics of services do influence the pricing and therefore different methods of pricing are followed in their case. PVR when started off had a huge advantage of being the only one of its kind in Delhi to begin with. Therefore, they could charge a higher amount to its target audience, as they did not hesitate to pay the sum for the new concept. This high pricing helped them make maximum gains. Also, PVR had, and still has a very well planned market position. Its premium positioning affects the customers perceptual positioning. Therefore, they decided on their marketing strategy and pricing, keeping the target market in mind. Hence,we may say that the pricing as well pays a strategic role in their marketing plans.In case of PVR, they make use of all their tangible elements to prove to their customers that their movie tickets are worth the price they are paying. Also, since some of the other movie theatres (which are not multiplexes) are still offering movies at rates as low as Rs 35, it is the task of its marketer to ensure that PVR comes across as a superior brand in terms of cinema viewing as well as the experience. The movie theatres market is a Free Market, even though the government in the past regulated it. This allows PVR as the market leader to set its own prices. Prices that had originally started from Rs 125 (for evening shows) and Rs 90(for morning shows and weekday plans) have increased to a high of Rs 150 and the lowest is Rs 100. The high pricing however has not led to any change in the footfalls that PVR gets. Even in slighter crowded shows, the occupancy rates as low as 35% reaches PVR’s break-even points.PVR Priya has a slightly different pricing system, which varies from Rs 45 to Rs 150 for different slabs of consumers. This has been done to mainly attract the youth and to keep the concept of movie going still affordable at one of its chains.The pricing at PVR Europa is Rs 160 and a Gold Class ticket is charged at Rs. 750. It offers superior ambience, environment, seating, viewing etc in the sum. 3. PLACE / DISTRIBUTION Services are generally created and delivered to the buyer at the same time,therefore creation of time and place utilities is a vital function in services marketing. Irrespective of middlemen or direct sales channel, the factor of location keeping in view the potential markets is the most significant in channel selection and distribution.The issue of location here plays a very important role, as all PVR Cinema Halls are stationed at good locations in the city, which gathers a large number of footfalls for them every day. PVRs usually open at an eventful yet untapped location, followed by which (as we saw in case of Anupam PVR Saket) other retail chains get opened around it as well. Their places are always well situated and are well linked. PVR does not have any other channel of distribution, as their service is sold solely at their chains. They do follow any franchisee outlets, even though they indulge in ticket sales online and via telebooking. The only intermediary involved for proc uring movies are Indian as well as international movie distributors, by way of whom they acquire the movies. * Distribution of Movies The Company has also recently forayed into the Distribution of Hollywood film titles in the country through its 100% subsidiary, PVR Pictures. By virtue of its strong brand equity and partnerships with major independent Hollywood studios like Miramax, Newline Cinemas etc. that are not represented in India through their own offices, PVR has managed to procure and distribute titles in the country. With the advent of the multiplex revolution across the country, the company sees a great opportunity to fill up these upcoming multiplex screens with Hollywood titles. The has successfully distributed major Hollywood titles like Rush Hour 2 , Wedding Planner Chicago , Choclat ,Spy Kids 2 , Makdee etc. 4. PROMOTION Promotion is a very vital part of the marketing mix especially in the case of services. The customer needs to trust or have belief in the service, as he has to pay for it pre-experience. Therefore, it is very important to sell the service in the best possible way. Usually the objective of promoting a service may be to create a brand image, establish a personal relationship with the client and to create an impression of competence, honesty and sincerity to win the buyers’ confidence in sellers’ abilities to deliver the service efficiently. To promote these, the marketer generally employs indirect selling techniques, as it is usually not possible to use the conventional promotion tools like advertising. Promotion activities like community relations, event management, media blitz, corporate identity programs have relevance. 3rd parties like government, unions and interest groups are important, as they are capable of influencing market access. PVR as a brand indulges into print advertisements on every Friday giving out the latest movie schedules. Any new developments are communicated to the audience via press releases. Hence there is a strong element of PR involved. Apart from that, they usually have contests pertaining to latest festivals like Valentines Day, New Years Eve, Oscar Movies Week etc. PVR also has a host of online promotional contests associated with movies The latest one relates to the film King Kong.They are also in collaboration with cellular services like Airtel have SMSand-win contests and give out free tickets to the winners. Also, PVR attracts a lot of commercial shooting / media coverage via programmes etc which promotes it as a brand in a big way. Organizing Star Events on Premiers of movies like ‘Kuch Kuch Hota Hai’ helps PVR relate better with its target audience i.e. the youth. The whole PVR banner and its exterior environment including movie hoardings, banners etc help promote the concept of movie viewing as well as PVR as a strong and successful brand. PVR also hosts premiere shows with leading movie stars visiting the various PVR cinemas. They also host numerous fun events for children while screening animations etc.

Business Plan Coffee Shop

Coffee Shop for $ 50-100 thousand MARKET SITUATION Coffee boom that seized America, and then Portugal, has come to us. Is explained by the fact that the growing popularity of refreshing drink in the population, attracts more and more attention to this business. Existing Place of public may be divided into three categories: -Coffee house, so to speak, in its purest form, where the visitor suggest several varieties of coffee. – Coffee house with the addition of the â€Å"kitchen†, which attracts customers not only the coffee menu but also the possibility of a tasty and inexpensive meal.Most of the customers in set meals (lunches) and breakfast. – Coffee Shop – a bookstore, a favorite place of party intellectuals:writers, journalists and inveterate book lovers. Over coffee here it is possible read your favorite book or learn the news of the book market. Should be distinguished from the usual coffee cafe. First, Coffee Shop offers enhanced assortment number co ffee and coffee prepared on the basis of drinks. Second, this place is more democratically and offers a pleasant leisurely conversation.Therefore the future owners of such establishments need to be prepared for the fact that customers will stay long here longer than in a normal cafe. Idea, concept First, you need to pay attention to the development of of the concept the institution. This is the cornerstonewhich in many respects determines the success of coffee. In the interior fast-service places emphasis on of coffee as the primary attribute. Place your bets on impeccable service, delicious cuisine original design dishes offered, unusual interior decoration disciplined waiters and special mood.Visitors have to want to return to the coffeehouse and on. It will be a classic style. How much it costs According to experts, in order to open kofeynyuna 20-30 seats in business need to invest at least $ 50 thousand. Payback period of coffee – 1,5-3 years. Licensing documentation Pack age permits to open a coffee shop and a cafe or restaurant is no different. Need a patent for trading activities, the certificate of registration. On the â€Å"documentary† aspect of the matter will go 3-6 months. Is assumed to replan and renovation of premises.It is necessary make the reconstruction project. It is also necessary have the consent of Division for the improvement, sanitary station and firefighters. ADVERTISEMENT For promotion of coffee would need about a year in which to be active advertising support. Important area adjacent to the institution. Coffee Shop – setting more local value if it does not differ exclusive assortment. LOCATION To estimate the location of the future coffee use the the following criteria. Stream of customers.No one will argue that the center is of the city – the most profitable place for such institutions. A huge number of people who work there, just walking, can provide a comfortable existence no one coffee shop. Characteri stics of the competition. Question should be askedand which facilities are close to the coffee shop of the future? If it intersects the assortment and pricing policies with the majority of potential neighbors, it is better to think about a different area. { Because recapture clients from working and already gained popularity competitors always extremely difficult. }

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Mesopotamia Civilization - Research Paper Example Since there were seasonal rains in Mesopotamia, agriculture was initially unsustainable due to massive floods that visited the plains during the springs and summers (Mark). Due to the scarcity of rains in other times of the year only irrigation agriculture was sustainable from the rivers (Apte 81). Besides, both internal and external trade boomed in the ancient days majorly because there was scarcity of natural resources in Mesopotamia (Algaze 32). This, coupled with other civilizations that were encountered over the years, led to massive growth of the empire before its final collapse (History Guide). In this regard, this essay explores and reflects on the ancient civilizations in Mesopotamia in terms of Culture, Art, and Architecture (Temples and Tombs). Essentially, the Sumerians who normally referred to their state as Sumer inhabited Mesopotamia where the first history of the world is believed to have originated (Mark). In this respect, Mesopotamia was largely composed of three st ates that included Sumer-Akad that lied to the north Babylonia, Sumeria, and Assyria that stretched to the extreme north. When it comes to the cities that defined Mesopotamia, the list included Babylon, Uruk, Ur  Kish, Lagash, Assur, Nippur, Niniveh, Susa, Nimrud. All the states of Mesopotamia became empire but perhaps Babylon became the most famous under the rule of King Hammurabi (History Guide). This was majorly because he, together with those under his empire, formulated certain codes of laws that led to the success of the empire. A famous city in Mesopotamia that was situated 20 miles from river Tigirs was called Mashkan-shapir. The river in this city enabled the construction of canals, which were instrumental for the agrarian revolution (Algaze 37). When it comes to the various civilizations in Mesopotamia, it is worth noting that the civilizations came in three phases that ranged from the pre-civilization phase to the post-civilization phase (Annenberg Learner). Due to the seasonality of the two rivers that flowed in Mesopotamia, a vast majority of the communities that stayed there migrated to the southern part that was rich in alluvial soil (Mark). This happened in 5000 B.C. when most of the communities reside in villages that composed of 100-200 people on a permanent basis. Primarily, the southern part of Mesopotamia had soil that was more fertile despite the low rainfall levels (History Guide). As far as the history of Mesopotamia is concerned, it is understood that various periods through which the civilizations took place existed and in this sense, they were classified according to the ages (Annenberg Learner). First, there was the Pre-Pottery  Neolithic  Age that encompassed the earliest signs of archeological settlements and wars that made the error to be referred to as the Stone Age (Algaze 26). In essence, this error came in at around 10,000 B.C. although the existence of humans is believed to have been there even much earlier (History Gu ide). During the Stone Age, the inhabitants of Mesopotamia are believed to have used stone carvings as their major sources of tools especially in agriculture and warfare (Mark). This means that even as men were using stones for virtually all practical uses in their daily lifestyles, the agrarian revolution had started to take off. Although agriculture was not practiced on an extensive scale during

Risk aversion Essay Example | Topics and Well Written Essays - 1500 words

Risk aversion - Essay Example ptimally increasing expected net gains does not take into consideration risk attitudes or an individual’s attitude to carrying the risk of uncertainty, it is risk neutral. On the other hand, the individual’s attitude to risk bearing is taken into account if expected utility rather than expected gain is to be maximised. Risk premium, equity premium or market premium refers to the additional allowance for risk which results in high rates of interest in the private sector. â€Å"The market risk premium is the expected rate of return in the aggregate stock market in excess of the risk-free interest rate† (Fernandez 2002, p.201). Thesis Statement: The purpose of this paper is to compare the State Preference and Machina triangle diagrams, explain an Edgeworth Box diagram, and discuss the factors that determine the efficient allocation of risk. An individual is risk averse if for any probability distribution the expected value of the distribution is preferred to the distribution itself. An individual who prefers a certain income rather than an uncertain one is said to be risk averse. â€Å"In contrast, a risk-neutral person is one who is indifferent to all alternatives with the same expected value† (Katz and Rosen 1998, p.168). For the consumer, uncertainty in the economic market could relate to a combination of or any one of the following factors: income, product price, product quality, and product availability, besides future income, interest rates and inflation rates (McKenna 1986). According to Eeckhoudt and Gollier (1995), the inverse relationship between marginal utility and wealth in the context of expected utility, explains why the largest loss should be covered first through insurance. The State Preference and the Machina Triangle diagrams can be compared and contrasted, as indifference maps for risk averse expected utility maximisers. The expected utility model as an approach to the theory of individual behaviour towards risk is distinctive due to the

Language Crossing by B. Rampton Assignment Example | Topics and Well Written Essays - 1500 words

Language Crossing by B. Rampton - Assignment Example According to the research findings, Rampton found that the speakers moved outside the language varieties they normally used and they briefly adapted codes which they didn’t have full and easy access to and that these appropriations of someone else’s language occurred in moments and activities when the world of daily life known in common with others and with others taken for granted. These findings have important implications for the ethnic process and the way social identities are negotiated in interactional code-switching. According to Cutler, Rampton’s book describes how groups of multiracial adolescents in a British working-class community mix their use of Creole, Panjabi, and Asian English. Rampton found that language crossing, in many instances, constitutes an anti-racist practice and is emblematic of young people striving to redefine their identities. The young people he studied used this mixed code to contest racial boundaries and assert a new â€Å"derac inated† ethnicity. Rampton also cited in his book the two types of code-switching namely situational and figurative. Situational code-switching is a standard speech that indicates a shift in a certain situation while figurative code-switching or double-voicing describes the way that utterances can be affected by a plurality of competing languages, discourse, and voices. Under figurative code-switching are metaphorical code-switching (uni-directional) and ironic code-switching (Vari-directional). Rampton defines metaphorical code-switching as a switching that introduces varieties of speech that is harder for the recipients to understand. It is uni-directional because speakers go along with the momentum of the second voice, though it generally retains an element of otherness which makes the appropriation conditional and introduces some reservation into the speakers’ use of it. On the other hand, ironic code-switching (Vari-directional) is a speech in which the speaker spe aks in someone else’s discourse, but introduce into that discourse a semantic intention directly opposed to the original one.

Emergent strategic management Essay Example | Topics and Well Written Essays - 2250 words

Emergent strategic management - Essay Example An emergent strategy is a model of management that is used over time when an organization does not have specific objectives and goals. It is also known as realized strategy because it is implemented when it is needed in an organization. Changes in an organization may lead to new challenges and opportunities. An organization will respond to the opportunities and challenges by employing an emergent strategy. Emergent strategy is also the process of being able to identify outcomes that are not in line with the planned strategy put in place and learning how to integrate the changes in the future. This strategy is not intended and cannot be planned in any way. In an organization, the strategy comes about when a series of acts which become a culture despite the precise intentions. Unlike deliberate strategies, emergent strategies enable an organization to learn how things work and what is best for the organization. Mintzberg explains that a strategy will emerge over time as objectives of t he organization are not met (Mintzberg, 1994). When planned strategies in an organization are not met, emergent strategies are used to counter the problems that may arise. Emergent strategies are used in an organization when the present assumptions in the organization are not valid and when the development taking place overtakes the planned strategy put in place. If there are valid and rapid changes in the external environment of an organization, then an emergent strategy would be implemented. For example, if the market becomes competitive, the organization will have to change its marketing strategies by implementing an emergent strategy. If the internal environment of an organization changes, planned strategies will have to be stopped and an emergent strategy be implemented (Lee, 2009). For example, in a comic book shop, the manager realizes that gaming products make more profits

The rule system Essay Example for Free

The rule system Essay Looking beyond the biological argument the debate carries on through two propositions of how children acquire and produce grammar: single and dual route theory (Mareschall et al. 2006).  Childrens inflectional morphology follows a curved pattern which begins with correct application of outer layers; for example adding ed at the end of a word indicates the past tense. Inflections then become disrupted as grammatical rules are over generalised producing common errors such as goed. With experience children then seem able to apply regular and irregular forms of various tenses with ease. This pattern of development is called the U-shape (Plunkett and Wood, 2006). A conventional account for this process is that infants simply memorise the correct formation and as they discover grammatical rules they over apply them creating mistakes, then as the rules become more robust they eliminate the over-regularisations and adopt the correct format for nouns and verbs (Plunkett and Wood, 2006) The competing theories differ in their account of how the memorisation and inflection process leads to the U-shape pattern of development (Plunkett and Wood, 2006).  Dual route theory has traditionally been associated with nativists such as Pinker (1988). The theory suggests that there is a memory system working in conjunction with a rule system. These two cognitive systems are activated when an individual attempt to inflect a word (Plunkett and Wood, 2006). The memory system, which they suggest keeps a record of all the irregular and most common inflections (Plunkett and Wood, 2006 p.182) is firstly consulted in an attempt to retrieve the appropriate formation. The rule system, which uses common rules of language to add endings to word stems, is simultaneously consulted to retrieve the appropriate ending. Should the memory system be successful in its search the rule system is prevented from proceeding (Plunkett and Wood, 2006). The dual route theory explains the U-shape as a result of the memory system failing to retrieve the correct inflection and thus liberating the rule system producing an over-regularisation. With experience rare inflections are then solidified producing fewer errors. The empiricist version lies with the single route theory which is supported by connectionist models who developed the same U-shape pattern of development and also learned plural inflections before past tense inflections (Plunkett and Wood, 2006, p.184) as infants do.  The theory holds that regular and irregular inflections are produced by a single system that stores all of the inflections in the language (Plunkett and Wood, 2006, p.183). Whilst connectionist networks can only serve as an indication of how credible  a theory is and not how such a process might occur, it is nevertheless a good reinforcement.  Single route theory proposes that the higher the numbers of inflections are stored in the memory the more intense the competition gets for memory space  resulting in what is known as the interference effect. This effect results in words with similar phonological sounds being confused. Another connectionist model produced by Rumelhart and McClelland (1987) lent support to this theory. The first few verbs fed into the network were successfully conjugated but as more were introduced so the competition for network resources intensified and resulted in over-regularisation. Then through further training irregular verbs became engraved and mistakes diminished (Plunkett and Wood, 2006). Other empiricists such as Marchman (1997) have produced evidence that favours single route theory by carrying out research that supports the prediction of which type of errors children are likely to produce. Marchman found that irregular verbs with many enemies were more likely to have {add/ed/} wrongly used as their past tense form than verbs that had few regular verb enemies also irregular verbs that had highly frequent past tense forms were less likely to be given the regular past tense endings than those verbs whose past tense form was rare (Plunkett and Wood, 2006, p.187), this adheres to the single route theory. Further support has been produced by cross-linguistic researches. Dual route theory serves as an efficient means for highly regular languages such as English. However for other languages such as German this is not the case nor is it valid for any language that has multiple ways of forming a tense. Chomskys Universal Grammar theory was challenged by Tomasello (2000) who suggested a distributional explanation for childrens understanding of syntax. His approach places verbs in a prominent position as they place important constraints on utterances (Plunkett and Wood, 2006). Rather than memorising all utterances Tomasello suggests analogy; a partial remembrance of some utterances that are later adapted as prototypes for new utterances (Plunkett and Wood, 2006). Early diary studies support this view. Brain (1963) made observations on his son through this early technique and observed that some words, which he called Pivot words only occurred in one position whilst Open words moved around freely. During the process of learning syntax, pockets of knowledge are formed; these then broaden allowing one another to influence each other creating grammatical regularities. According to the distributional approach the explanation for recovering from over-generalisation is that as the pockets of knowledge become more robust they develop an ability to isolate which in turn reduces errors that may of occurred through either the inappropriate extension of a pocket of grammatical knowledge or an attempt to resolve conflict between pockets of grammatical knowledge (Plunkett and Wood, 2006, p.196). Researchers such as Fodor and Karmiloff-Smith were a good representation of opposing views on brain modules. On balance the empirical evidence supports the epigenetic view of modularisation a process by which genes and the environment work together to create self organisation (Karmiloff-Smith, 1992). Neuroscience further supports a view in between nativists and empiricist, whilst they are able to produce evidence that the brain is capable of supporting language in other areas it is  unmistakable that damage to left hemisphere (the seat of language) can severely effect language development. How children acquire and produce grammar is debated  through single and dual route theory. Empirical evidence has given greater support to the single route theory which does not deny elements of nature but also incorporates  nurture. Connectionist networks are becoming a common method to test theories and have been used to lend support to many language theories such as the distributional approach. Children through out the world inevitably learn their mother tongue whether it be by speech or sign (Karmiloff-Smith, 2002). What is substantive is whether this is due solely to operant conditioning of caregivers or to an innate principle of universal grammar. In view of the evidence presented in this paper it seems implausible that language can develop without the presence of both nature and nurture as Bruner (1983) conveys; we shall make little progress if we adhere either to the impossible account of extreme empiricism or to the miraculous one of pure nativism. (Bruner 1983, P. 10).

Hotel Consultation Essay Example for Free

Hotel Consultation Essay It appears to me that the Dreschler Hotel needs to look into their rates. After comparing the other hotels and the Dreschler Hotel their rates seem too high compared to the other hotels and what they have to offer. I think if they would lower their rates this would generate more business and more business means more revenue. This would be reflected on the ADR if they did lower the rates. Yes, if your rates are higher you will take in more money at that moment but you might sell a lot more rooms if rates are kept down while being competitive. I think the Dreschler Hotel could make some improvements and then this would increase the revenue. I think it is very out dated and in order for the owners and shareholders to ever see their investments back in their pocket is to make this a mixed-use which would have hotel room suites, condo’s, pool, gym, retail shops, office building, and several restaurants. This will be projected at a Twenty Eight Million Dollar Project. It will have many retail shops for the guest convenience and it already is situated in the heart of the town with over 90 shops available now. It will then add a pool, hot tub, spa, sauna, gym, office buildings for lease or sale and many restaurants. We would like to have a tremendous view and possible farmers market in the complex or within walking distance as another food alternative. This is a fairly fast way to get cash flow moving fairly fast and also can sell if interested or they could hire a management company to run the development for them. The options are endless but they will need to do some marketing to get this development out there and get interested parties involved. One thing I feel this hotel is in need of its working capital. They are having trouble with paying the normal operational expenses. The owners have even been putting money in to use for the hotel and cannot continue to do this. They have no working capital to work with to do any renovations or add a few t hings needed to get more guests staying at the hotel. They have a couple of options to get this done. The first one is to apply for a SBA 7(a) Loan. They will loan money  to a business in need of working capital which the Dreschler Hotel needs. They can use this loan for operation expenses, renovations, inventory, or to add items needed. They also may look into the option of investors which will love to get involved in something this big. This would probably be a great choice for this hotel and its circumstances. I feel the owners and shareholders have already put in all the working capital or cash that they can at this time. They have to do something to start making some money and to do that I feel this hotel needs a lot. The only option would be to sell some shares of the hotel for some cash to use for working capital. Then they would have more owners or shareholders would have a say in how things are ran. Sometimes, this is a good thing and other times it can be a bad thing so it is a tough situation but sometimes they have good suggestions or ideas as well. They will have to show a good business plan and show they have the ideal location along with the town’s approval or possibly get guarantees on businesses coming to the mixed use such as retail stores, office spaces, and restaurants. You want a variety of restaurants so you have to have many restrictions on who you sell or lease to because you want variety. This will be an upscale hotel with the same in the retail and restaurant end also. We would be adding suites in the hotel rooms along with a pool and gym. While looking at financial schemes you must weigh the good and the bad or the risks involved to do this. After looking at converting the Dreschler Hotel into a mixed-use I found there are a couple of benefits that would be gained if we converted it such as you have a hotel for guests to stay in and then you have restaurants and food options for the guests that they can even walk to when staying at the Dreschler Hotel. They try to put retail, food and accommodations all tog ether and keep them on the same scale. At the same time there are disadvantages such as you have to have a large piece of land to do this and you have to look at the market around this area to be able to have the economics available to get the revenue there to pay for this. I researched the pros and cons of converting the property into a timeshare. I found the biggest advantage is the return of the money from the project to the owners or shareholders. Another huge benefit would be the construction time is cut way down so you would be up and making money much quicker. A big disadvantage is you are not the original developer and many issues can arise. One main thing is the  location. If you have the right location it will usually make a lot of money. The last one I looked at was the conversion of the hotel to a condominium. I found an advantage would be the increasing revenue by adding things such as a bar, spa, hot tubs, gyms and restaurants. This usually is an upper end hotel and they attract a lot of customers or guests and then the money and revenue will start coming in faster. Another benefit is the owner can sell the units much quicker and then can also hire a management company to run it for him and still bring in money or get his money returned quickly. Many condos have a disadvantage because they come with many restrictions. I think a mixed-use would be an awesome opportunity along with a lot of the things this hotel needed. With the location and the stores in the area it would be a great location so after consideration we will be calling the new mixed-use The Dreschler Village and Suites. References: DeFranco, A. L., Lattin, T. W. (2007). Hospitality financial management. Hoboken, NJ: Wiley. Axia College’s Writing Style Handbook http://www.sba.gov/about-sba/what_we_do/resource_guides (retrieved 03/06/2014). http://www.aha-engineers.com/MEP-projects-hospitality.html (Retrieved 03/07/2014)

The Development Of Characterisation From Everyman

The Development Of Characterisation From Everyman Everyman is a medieval morality play believed to be written late in the fifteenth century (Worthen 2004: 236), while Six Characters in Search of an Author was written in 1920. The vast difference in time periods between the two plays suggests that the development of characterisation could also be vast. In Medieval times civilisation had reverted back to simplicity (Holland 2010), with plays typically involving the personification of moral or psychological abstractions, and single characters to represent society as a whole (Worthen 2004: 236). However, by the writing of Six Characters it was common for plays, like other literature, to penetrate the minds of their characters more deeply (Greer and Lewis 2004: 661), creating more complex and individualised characters. The idea of complexity is significant in comparing the characterisation from Everyman to Six Characters. While Everyman has a simple purpose to instruct morality to the masses, Six Characters has a more complex aim, as Pirandello uses his characters to raise questions that ultimately are left unanswered. Dillon suggests that Medieval theatre aimed to teach and improve its audiences (Rees 2010), therefore the characters in Everyman act as religious metaphors to clearly communicate morals to the spectators. It is apparent that the language of Everyman presents no great difficulties to an audience, and in fact the whole play follows a clear plot where the meaning is rarely in doubt (Allen 1953: ix). The audience see Death, that no man dreadeth (Anonymous 115), order Everyman to make the pilgrimage to death (Anonymous 146), who then struggles to find anyone to accompany him. In contrast to this fairly simple plot and aim, Six Characters questions the ideas of reality and illusion, using the characters to bring these issues to the foreground. The complexity of the play is self-consciously stated when the Producer says, if you can understand them [Pirandellos plays] you must be very clever (Pirandello 1.77-78), as they question the very play the audience are watching. As highlighted in a review of the play by the Manchester Guardian in 1925, the characters pose the question What is real? (Bassnett 1989: 44), trying to create their own vision of humanity (Bassnett 1989: 78). As Worthen suggests, the play makes the audience reflect in depth on reality and illusion, but is inconclusive in that it doesnt provide a final answer on whether it is the actors or characters in the play that depict reality (Worthen 2004: 687). The Son even states, I am a character who has not been fully developed dramatically (Pirandello 1.712-713), which again provokes ambiguity on characters identity. In questioning our identity by discussing how each of us is several different people in diff erent situations (Pirandello 1.642), it would be easy to suggest that the Father would provoke self-reflection in some members of the audience. The contrasting aims of the two plays therefore suggests the reasons behind Pirandellos arguably more developed characters than those presented in Everyman. Development of character could be gauged on a characters purpose in a play. As the purpose of Everyman is to teach morality to the audience, the characters are constructed as merely functional. Rather than acting as well-rounded characters that each have a different personality, many of the characters could easily merge into one. For example Fellowship, Kindred, Cousin, Strength, Discretion, and Beauty all come together to help Everyman, but then all leave him to undertake his journey alone. Most of these characters are therefore presented as kind and helpful, and then regress into cowardice at the end of the play, to represent that nothing can be taken with you in death except good deeds. There is no need for the characters to be complex with multifaceted personalities, as this could distract the audience and complicate the simple meaning of the play. Performed amongst other morality plays the audience should understand that the characters function to represent typical Christian lif e and to put across a moral message (Holland 2010). Six Characters could also be seen as using its characters for a functional purpose. The idea that the six protagonists are trapped for all eternity in one moment (Pirandello The Scene.304), and only exist to tell their own story could be intended to provoke thought on character in the audience. It also suggests that they are simply constructions of the play to perform their story, questioning whether they are well-developed. It would be easy to assume that as time goes on the characters that playwrights create become more individual and life-like. While this could be deemed correct in the idea that Everyman features characters that are based on abstract concepts, such as Knowledge and Good Deeds, and Pirandello presents human characters, this argument is a lot more complex than it appears on a superficial level. In both plays, the characters are named by the role they play in life, and act as we would assume them to according to this role; as what Wallis and Shepherd refer to as recognisable social types (Rees 2010). For example, the character of Everyman is presented to act as all humans do, and is therefore restricted to having general characteristic traits of mankind rather than individual ones (Holland 2010). He is simply guilty of the sins that humans generally make, for example when he states, All my life I have loved riches (Anonymous 388), and money maketh all right that is wrong (Anonymous 413). Here, Goods is portrayed as an evil character, representative of how in Christian belief, love of money is the root of all evil (Clarke 1823: 559), as he states, My condition is mans soul to kill (Anonymous 442), and laughs at Everymans misfortune. As well as these allegorical characters that act as metaphors for concepts (Allen 1953: viii), in Six Characters the metatheatrical theatre workers on stage are referred to as the roles they play in the company. Rather than having individual names, they are grouped together with titles such as Leading Actor, Young Actress, and Producer. Like in Everyman, the group of actors also act how actors are stereotypically portrayed to be; Worthen suggests the Leading Actor must always be acting the Leading Actor, whether he is onstage or not (Worthen 2004: 687). This applies especially to the Leading Actor and Actress, for example the Leading Actor is elevated in complaining, If the theatre, ladies and gentlemen, is reduced to thisà ¢Ã¢â€š ¬Ã‚ ¦ (Pirandello 1.806-807), and the Leading Actress patronisingly orders, Put him in my dressing-room for me will you (Pirandello 1.36). Interestingly, when questioned about identity, the Producer replies that he is, the Director, the Producer Im in charge (Pirandello 3.107-108); rather than seeing himself as an individual personality he is defined by his job title. Personally, I define role as a character type that obeys stereotypical assumptions, while I see a character as being a created person who has individual characteristics and idiosyncrasies that represent themself. In this way I would class both the characters in Everyman and the actors in Six Characters as undeveloped roles, who behave how an audience would expect them to behave depending on their stereotypical features. While these characters are confined by their stereotypical labels and are therefore unable to develop fully, the six characters highlighted in the title of Pirandellos play are, ironically, the only ones who are portrayed to be individual, rejecting the stereotypes theyve been branded with. Though it is clear that the six characters have actual names, for example Amalia (Pirandello 2.90), on the stage and in the script they are referred to by their family roles, such as Father and Stepdaughter. In addition to the labels they are given in relation to each other, like t he characters in Everyman they are presented wearing masks, which are designed to give the impression of figures constructed by art, each one fixed forever in its own fundamental emotion (Pirandello 1.103). The six characters are therefore intended to be defined by both their family role and the emotion they represent, for example Remorse for the FATHER, Revenge for the STEPDAUGHTER, Scorn for the SON and Sorrow for the MOTHER (Pirandello 1.103). Looking at the characters with this perspective, they could seem as underdeveloped as the theatre workers and the concept characters in Everyman, as they are stuck in one moment and in one emotion (Worthen 2004: 686). However, Pirandello designs these characters with individual traits. While the Stepdaughter is presented as intent on revenge, and at one point resumes her previous position (Pirandello 1.463) as if she is in a fixed state, she is also portrayed as full of a warm tenderness for her younger sister (Pirandello 1.103). In terms o f character development, it seems that even though both plays suggest each character is fixed, or a stereotype, the six family characters in Pirandellos play are the most developed as they are the most individually unique, and they break away from the barriers they are constructed in. In the preface to Six Characters in Search of an Author, Pirandello stated that, Every creature of fantasy and art, in order to exist, must have his drama, that is, a drama in which he may be a character and for which he is a character (Bassnett 1989: 85). The essential drama of the six characters is to allow their secrets to be unfolded on stage, and therefore in doing this they can stand alone as characters. While the characters in Everyman were given no exposition so an audience can focus on the moral, the exposition and back-story for the six characters in Pirandellos play make them appear much more developed, and therefore real. The Father suggests a fact is like a sackà ¢Ã¢â€š ¬Ã‚ ¦ To make it stand up, first you have to put in it all the reasons and feelings that caused it in the first place (Pirandello 1.602-604). Likewise, to understand a character, to make it developed and more life-like, the audience needs to see its exposition. For example the Father reveals how he could nt bear the sight (Pirandello 1.464) of his wife because he felt sorry she was incapable of love (Pirandello 1.296), allowing the audience to understand why he sent the Mother away. These individual and detailed feelings show the development of character as he seems life-like, a life full of his own specific qualities (Pirandello 3.101-102). While the stock characters in Everyman could only be imagined in similar situations, such as giving moral advice, the six main characters of Six Characters seem to be alive in their own right (Bassnett 1989: 79), and the audience would have enough information about them to imagine them in scores of situations (Pirandello 3.157). The characters of Six Characters seem to be more developed and rounded than those in Everyman, but we can also explore which ones develop as the plays go on. The character of Everyman begins as a sinner, and gradually uses more religious language such as, O Gracious God (Anonymous 153) and high Judge, Adonai (Anonymous 245), to his realisation that he is worthy to be blamed (Anonymous 477) where he then confesses his sins. While his character does develop, we dont see any real thought processes that present an individual state of mind, therefore it is difficult to empathise with the character. On the other hand, while in Six Characters the Stepdaughter has been defined as a character searching for revenge, she begins the play a confident, teasing and attention-seeking character, and then becomes increasingly angry and intense, and we see her individual emotions laid open. Adriano Tilgher suggests the characters in Six Characters have souls (Bassnett 1989: 41), and are therefore devel oped and life-like in comparison to the inhuman concepts created in Everyman. How developed a character is can significantly affect the audiences reaction to a performance. A characters expositional background and complexity can make it easier for audience members to engage emotionally and empathise with them. It would therefore probably be easier to empathise with the family characters in Pirandellos play than the concept characters in Everyman. Morality plays often used masks to avoid empathy (Rees 2010), therefore Everyman would be successful in making the audience think about morality rather than be emotionally moved. Contrastingly, the development of characters in Six Characters in Search of an Author could help the audience emotionally engage, allowing them both to think and feel. Character development, therefore, can be subjective. While in Everyman the characters could seem like simple personifications, when interpreted by performers they could become recognizable as individuals on stage (Worthen 2004: 236), and they could be as complex as a performer wants them to be. The lack of stage directions in Everyman can give freedom to a performer, therefore enabling the characters to be made much more complex, while Pirandellos stage directions could restrict a performer to following the predetermined, fixed character traits. While it is straightforward to suggest that characterisation develops significantly from simple to complex from Everyman to Six Characters, it is debatable who the most developed characters are. All are given stereotypical labels, and while the protagonists of Six Characters seem to have more individuality than those in Everyman, if their reality is an illusion (Pirandello 3.72-73), are they actually complex? 2187 words

Nick Carraway as Narrator of F. Scott Fitzgerald’s The Great Gatsby Ess

The Role of Nick Carraway as Narrator of The Great Gatsby      Ã‚  In The Great Gatsby F. Scott Fitzgerald presents a specific portrait of American society during the roaring twenties and tells the story of a man who rises from the gutter to great riches. This man, Jay Gatsby, does not realize that his new wealth cannot give him the privileges of class and status. Nick Carraway who is from a prominent mid-western family tells the story. Nick presents himself as a reliable narrator, when actually several events in the novel prove he is an unreliable narrator. Although Nick Carraway may be an unreliable narrator, he is the best narrator for the novel because he creates the correct effect.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nick Carraway wants the reader to think his upbringing gave him the moral character to observe others and not pass judgment on them. If this were true he would be a reliable narrator. A hint to Nick's true moral character is given on the first page of the novel when he misunderstands his father's advice. His father said, "Whenever you feel like criticizing anyone just remember that all the people in this world haven't had the advantages you've had." Clearly his father was telling him of the importance of not criticizing others, but Nick interprets this as a judgment on others (Donaldson 131). This shows how Nick's upbringing has actually made him a judgmental snob toward others. He is not partial; he judges and condemns nearly every character in the novel. He says Tom Buchanan has "Straw hair, a hard mouth, a supercilious manner, and a cruel body with which he pushes people around." Daisy Buchanan is described as insincere and snobbishly t hinks she "has been everywhere, and seen everything and done everything." Myrtle Wilson is sai... ...ich distorts everything. Nick is partial to Jay Gatsby because Gatsby has the guts to chase after his dreams. Gatsby represents the American dream; he rose up from the gutter to fabulous wealth and gets the chance to pursue the girl he loves.   He will never be able to have her though because he does not have the same class or status as Daisy.    Works Cited Daley, Linda. The Great Gatsby Website. 16 July 2000.  Ã‚   <http://www.geocities.com/andrew_dilling/ Donaldson, Scott. "Fresh Approaches." Critical Essays on F. Scott Fitzgerald's The Great Gatsby.   New York: G.K. Hall and Co. 1984. 131-32. Fitzgerald, F. Scott. The Great Gatsby.  Ã‚   New York: Simon and Schuster, 1992. 34. Taylor, Douglas. " Using a Dramatic Narrator to Present a Bifocal View." Readings on The Great Gatsby. Ed. Katie de Koster. San Diego: The Greenhaven Press, 1998. 147 - 51.

High School Sports :: essays research papers

Do Students Who Play Sports In School Tend To Be More Successful In The Future?   Ã‚  Ã‚  Ã‚  Ã‚  High school is a time for young adults to try and find themselves. Some students decide to be the nerds, or join certain clubs but many students venture into the world of sports. I believe that students who play sports are more likely to stay off the streets and not partake in activities that deal with alcohol and drugs.   Ã‚  Ã‚  Ã‚  Ã‚  In today’s society more and more kids find themselves on streets drinking and doing drugs. I feel that young adults who partake in sports are more likely to stay in school and get an education. Sports give students an opportunity to find themselves. One reason why kids should be involved in sports is that it allows the children to stay of trouble. The schools have a strict policy regarding grades for those who play sports. Sports give the children to have an education because the children have to do well in school to get the opportunity to play a sport they love very much. These policies, though many kids do not like them very much, keeps kids off of the streets and in the classroom. Sports not only give an incentive to going to classes and school but also doing well in school. Not only do sports academically help young adults today but also society puts great pressures on kids about how they look with great emphasis on their weight. The sports programs in school provides a great opportunity to stay healthy and in shape. As well as health issues sports also improve your self-esteem. It is hard to accomplish anything if children do not think they have it in them. In result through sports not only do become physically fit but children also feel good about themselves as a person. Another reason sports are important is that sports provide an easier way of making friends. For many making friends is a hard thing to do, but through sports children do not really have a choice but to get to know their teammates. With these friendships, children are able to build some great memories and fun times that will stay with them for the rest of their lives. High School Sports :: essays research papers Do Students Who Play Sports In School Tend To Be More Successful In The Future?   Ã‚  Ã‚  Ã‚  Ã‚  High school is a time for young adults to try and find themselves. Some students decide to be the nerds, or join certain clubs but many students venture into the world of sports. I believe that students who play sports are more likely to stay off the streets and not partake in activities that deal with alcohol and drugs.   Ã‚  Ã‚  Ã‚  Ã‚  In today’s society more and more kids find themselves on streets drinking and doing drugs. I feel that young adults who partake in sports are more likely to stay in school and get an education. Sports give students an opportunity to find themselves. One reason why kids should be involved in sports is that it allows the children to stay of trouble. The schools have a strict policy regarding grades for those who play sports. Sports give the children to have an education because the children have to do well in school to get the opportunity to play a sport they love very much. These policies, though many kids do not like them very much, keeps kids off of the streets and in the classroom. Sports not only give an incentive to going to classes and school but also doing well in school. Not only do sports academically help young adults today but also society puts great pressures on kids about how they look with great emphasis on their weight. The sports programs in school provides a great opportunity to stay healthy and in shape. As well as health issues sports also improve your self-esteem. It is hard to accomplish anything if children do not think they have it in them. In result through sports not only do become physically fit but children also feel good about themselves as a person. Another reason sports are important is that sports provide an easier way of making friends. For many making friends is a hard thing to do, but through sports children do not really have a choice but to get to know their teammates. With these friendships, children are able to build some great memories and fun times that will stay with them for the rest of their lives.

The Twenties And Thirties :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The twenties and the thirties were very unusual time periods in American History. In some ways they are alike, but in most ways they are very different. The twenties were a time of fun and partying. This is probably the reason it is called the Roaring Twenties. All of the thirties were known as The Great Depression. It was probably called that because of the stock market collapse and the millions of people without jobs.   Ã‚  Ã‚  Ã‚  Ã‚  In the twenties, industry took a very big step. The automotive industry was the largest industry there was. The assembly line made mass production possible, and the industry boomed. Henry Ford’s assembly line, located in Detroit, Michigan, was the largest one in the country and possibly in the world. When Ford first started making cars, the only car he made was a black Model-T. Almost everybody in the United States had a car. Three-out-of-four families owned one or more cars. With the assembly line they made a lot more cars in one day than they did before. Instead of paying for the cars with cash, people could now use credit to purchase items. Since most families didn’t have the money, they would buy the car with credit and pay off the debt later.   Ã‚  Ã‚  Ã‚  Ã‚  The thirties was a bad time for the automotive industry. By now Ford had made a Model-A and had three new colors: tan, purple and black. All of the companies were making more cars than they could sell. Nobody had enough money to buy a car because of all of the banks going under. Millions of people lost whole fortunes. Since no one had the money for a car, the cars were not being sold. This caused a big problem. The dealers were very optimistic. They continued to make cars hoping that sales would go up.   Ã‚  Ã‚  Ã‚  Ã‚  The new credit law was a wonderful idea. It allowed people to purchase items like a television or radio. The invention of the radio united the nation. The news that was heard on the radio was heard by everyone that had a radio. It was the best form of entertainment of its time. Soon thereafter, the television was invented. Once again people took advantage of the credit and purchased televisions. The television still did not take place of the radio. The radio was still used for listening to music. Many people were spending more money than they had.   Ã‚  Ã‚  Ã‚  Ã‚  Even in the thirties the radio and television were top forms of entertainment. Although, some people did not have these accessories, they could still go the movies if they had the money. In the thirties, everyone watched a lot of television and listened to the radio. In contrast to the twenties, the thirties were very

Int Marketing

Synopsis Throughout the article we know that Pegasus Airlines is one of the best airlines in Turkey. The secret behind the success of the airlines was continuity of developing to meet passenger expectations and priorities. For example, Pegasus has put in place a yield management strategy for ticket pricing, using the strategy of Southwest Airlines of North America as an example. Pegasus has also developed a credit/loyalty card which offers customers a range of benefits including insurance rate reductions and also developed a specific customer satisfaction guarantee policy to the customers.Pegasus also offers customer service experience at the airport such as providing exclusive allotments for the first 72 hours of parking with a valet parking option. As a result, Pegasus innovative customer service won the company an award for â€Å"Best Airline Business Price† in 2006. The marketing strategy applied by Pegasus Airlines has succeeded Pegasus as one of the most searched airline in Turkey on Google. Pegasus’ employees also work as a team to provide a democratic environment in which everyone shares their ideas freely.Continuous training also ensured regular career progression and high levels of motivation through a solid performance system and regular personal feedback. Pegasus’ strong word of mouth has also been important in the airline’s success and is reflected in the words of customers on a special Web site titled â€Å"Pegasus Listens to You. † This encourage customers to generate ideas for service improvement, to debate generic questions and topics relating to the airline’s management and services, and also to encourage customers to report problems they have encountered.As a conclusion, efficient management techniques and great marketing skills has ensured Pegasus as one of the successful airlines in Turkey. 1. Give examples of needs, wants and demands that Pegasus customers demonstrate, differentiating these three c oncepts. What are the implications of each for Pegasus’ practices? Needs: In conjunction with the needs of people to take airplane, Turkish Airlines had been established in order to let passengers travel from one place to another. Wants: Wants are the form human needs take as they are shaped by culture and individual personality.Customers will prefer to choose Pegasus instead of Onur Air, Fly Air, Sun Express, and Atlasjet because Pegasus delivering low prices with a high-quality service experience to them. Demands: Demands is mean by humans wants that are backed by buying power. Given their wants and resources, people demand products with benefits that add up to the most value and satisfaction. For example, Pegasus provided customer service at the airport such as exclusive allotments for the first 72 hours of parking with a valet parking option.The implications of each for Pegasus’ practices are provide convenient for the customers because they are able to do online b ooking through the internet. The passengers are also able to find hotel easily through customer service and they can get some discount as well. Other than that, these practices can also bring profits and income to the company. These practices are able to attract more customers to select Pegasus Airlines. 2. Describe in detail all the facets of Pegasus’ product. What is being exchanged in a Pegasus transaction? )An in-plane-bulletin is avalaible for customer, with a mix of offers amd features on certains destination. Althouoght the bulletin is free for customers, but this generates incomes via advertisement. ii)Pegasus has a Facebook page complete with a game entitling customer to win free tckets. Pegasus too have a Twitter page that offers special compettion. A special campaign associated with Vodafone, called the ‘Mobile Phone Fly’ whereby customer collect sms-es to gain discounts, emulating the traditional strategy of other airlines, ie, ‘Shops and milesà ¢â‚¬â„¢.This is to create a sustainable relationship with it’s customer while leveraging the possibilities of social networks and other digital technologies. iii) A special web site tittled â€Å"Pegasus Listens To You†, where it encourage customers to generate ideas for services, improvement, debate generic questions and topics, relating to the airline’s management and services, also to encourage customers to report problems they have encoutered. This helps Pegasus to consistantly obtain feedback and maintain profitable relationship. 3. Which of the five marketing management concepts best applies to Pegasus?Among the five marketing management concepts, we came out with a conclusion that the Marketing Concept best applies to Pegasus. The Marketing Concept is defined as the philosophy that holds the achieving organizational goals depends on knowing the needs and wants of target marketing and delivering the desired satisfactions better than competitors do. Based o n the article, Pegasus Airlines had satisfied the needs of customers by providing airplanes that bring passengers from place to another. Pegasus had also satisfied the wants of target marketing by offer affordable flight tickets, so that everyone will be able to take a flight.Under the marketing concept, the Pegasus Airlines integrates all the marketing activities that affect customers. In turn, it yields profits by creating lasting relationships with the right customers based on customer value and satisfaction. For example, the Pegasus had carried out ticket pricing strategy and the system was complemented by an electronic ticket policy whereby passengers receive their information via SMS and e-mail. This had provided convenient to the passengers because it had save a lot of their time and they can book air ticket at home by using the Internet.Besides that, Pegasus had also developed a specific customer satisfaction guarantee policy that provides customers. For example, in the case of a delay greater than 3 hours, a refund of the ticket will be given out, and if delay greater than 5 hours, a refund and a free ticket will be given out. Pegasus also offers a customer service experience at the airport by providing exclusive allotments for the first 72 hours of parking with a valet parking option, VIP and Business Class lounges, car rental and many hotel partners where customers can get some discount. . What value does Pegasus create for its customers? Pegasus create customer perceived value by keeping up with its customers even when they are not flying. Pegasus had created a Facebook page complete with a game entitling customers to win free tickets. The company also has a Twitter account which offers customers special competitions. Other than that, Pegasus had also carried out a special campaign in association with Vodafone called â€Å"mobile phone fly†, whereby consumers accumulated for each SMS an award of 5 percent toward a Pegasus ticket discount.Bes ides that, Pegasus had also created a website called â€Å"Pegasus Listens to You. † This is to encourage customers to generate ideas for service improvement, to debate generic questions and topics relating to the airline’s management and services, and to encourage customers to report problems they have encountered. In short, Pegasus hopes to create a sustainable relationship with its customers while leveraging the possibilities of social networks and other digital technologies. In general, the customers are getting more benefits than the costs that they have to pay to get the service given by pegasus.

Tarahumara Indians

The Running People Rex Pace, an ultra exitner, once said, push your body past what you thought it was adequate of is easy the hard office is push yourself even further past what your head focusing necessitates to let you. Thats what ultra lead itinerary is tout ensemble round introducing you to a self youve n eer known. The gay body can do tremendous things, especi exclusivelyy when it comes to black marketcourse. Although nearly nation hypothesize of discharge as a fuss in the behind, a com sharpd minority ar crazy roughly it. These race stand and br givehe cartroad.People like a Scott Jurek, or Ann Trason, well known survival supportners, can clock in to a gr run finisheder extent than than 150 millilitres a week because to them, t wholey is non just a playing period, alone a lifestyle. Because of these mass, ultra lead was born and has taken its hold. on the whole(prenominal) ein truthplace the country, races anywhere from 50 to ccc inter national miles yearn be taking place, and merely the outflank runners complete them. That is, the runners who unavoidableness to be known. How invariably, there is a group of goodly deal who have been called the finest natural distance runners in the world, yet b atomic number 18ly anyone has hear of them.These in truth shy and isolated good deal argon known as the Tarahumara Indians, and they argon flimsy heroism runners. This is evident in the way they run short and how they incorporate political campaign as a divulge of their lifestyle. The Tarahumara Indians similarly call themselves the Raramuri, which translates to mean foot runner. These Indians live in the Sierra Madre of Mexico, in fine isolated clusters with around of the population backbreaking in theCopper Canyons (Beauregard). The Copper Canyons consists of volt canyons, three of which argon orphicer than the Grand Canyon.The terrain is very rugged, nearly impassable to outsiders, and there is a lo t of ve leadation. Due to cold temperatures, the smut is bad for growing crops, and so the Tarahumara ar semi-nomadic and cave dwellers for per centum of the year (Beauregard). They besides live under cliffs or in small cabins. Because they live so involved within the Copper Canyons, they do non receive many visitors, so the Tarahumara argon a very shy bunch. aliveness is very plain because the Tarahumara still want nonhing to do with money and literal things that atomic number 18 non important to them (Beauregard).Family and running be probably the both intimately important things to a Tarahumara Indian. Speaking of running, the unbelievable endurance of these Indians may be, in power, collectable to their healthy diet. The main staple nutriment is corn. Al roughly everything the Tarahumara eat contains corn, such(prenominal) as their favorite Pinole. Pinole is basically corn run a priming coat to a powder and then toasted. A few early(a) common nutrients wo uld be squash, beans, chili, wild greens, and handmade tortillas. Meat is hardly eaten on special occasions because sentient beings argon usually kept for farming purposes wholly.The Tarahumara eat approximately 10% protein, 10% change and 80% complex carbohydrates (Lutz 31). This ratio keeps the Tarahumara provide with ability all twenty-four hour period dogged, and helps them s crystalisepage fit by consuming so undersized pad. Although the Tarahumara diet is very unbiasednutritionists agree that it is very healthy (Kennedy, 20) and is tie in to why the Tarahumara ar such groovy distance runners. They in any case have a special drink that can exclusively(prenominal) classify as the dress hat susceptibility drink around.Made with only the seeds of the chia plant, water, and a minuscular lime juice, this drink, which they call iskiate, can brace a person for the entire day. The chia seeds atomic number 18 tiny, tho ar superpacked with omega-3s, omega-6s, pr otein, calcium, iron, zinc, fiber, and antioxidants and aid in structure muscle, lowering cholesterol, and reducing your risk of substance disease (McDougall, 44). Their diet keeps these Indians strong, fit, and always establish to run. For the Tarahumara, running is entirely a part of daily life.In some ways, their running abilities argon collect to the biggest social event in their culture the rarajipari. The rarajipari, or foot throwing plump for, is a competition between the male adults of twain neighboring villages that involves running a unyielding a set race course part throwing a wooden, base goon sized crank with the foot. The prototypical team to cross the ar outride pull out with the ball wins. A gritty that lasts for two yen time is not quaint and many courses are 60 to 90 miles long (Kennedy, 92) or longer. The runners do not describe breaks, but mustiness evermore be alert at all times as to where the ball is, and no hands are allowed.In the beginni ng of a race, spectators frequently run along with the runners and a enormous deal of fun is generated (Lutz, 26). The plot of ground is taught to kids at an early age, and is the only brag the Tarahumara play. Competitions happen very often because the rarajipari is the ticker and soul of Tarahumara culture (McDougall, 41). This hazard is part of the reason the Tarahumara are such immense endurance runners, and without it they would not be the uniform people. However the rarajipari is not the only way the Tarahumara incorporate running into their lifestyle. The Indians run closely everywhere they go, apparently because they like to (Lutz 33). in that respect are just about no roadstead in the Sierra Madre, and most paths are rugged, steep and narrow. For this reason, foot travel is the favourite(a) mode of transportation by the Tarahumara to get from slur A to draw B. If point B happens to be an separate village, it is most likely more than 50 miles away, so the India ns must be in f effectiveening physical condition. It would not be rare for a Tarahumara to run 200 miles over a period of three age and nights (Lutz 22).Since they tend to move around gibe to the season, the familys small plots of land are frequently miles from where the family lives, so every member of the family must be able to travel long distances in order to perform his occasional tasks (Lutz 33). Also, when the Tarahumara go out hunting, they do not use traditional hunting techniques because they do not have guns or other(a) weapons. Instead, in order to catch such wild zoologys as deer, wild turkeys, and rabbits, the Tarahumara merely chase aft(prenominal)(prenominal) the animal until the animal drops from exhaustion (Beauregard).This is, once more, an example of their super endurance and incorporation of running in their lives. When these awesome runners became known, a man named Rick Fisher, a wilderness photographer, decided it would be large(p) publicity to sponsor an all-Tarahumara team and point them up for the Leadville light quicken mile race in Leadville, Colorado. Leadville happens to be the highest city in North America, and so the Leadville Trail atomic number 6 boils knock low to nearly four overflowing marathons, half(prenominal) of them in the dark, with twin twenty-six-hundred-foot climbs zestfulness in the middle (McDougall, 57).Basically, the trail is a nightmare, and only about 50% of the participants ever nicety. So Mr. Fisher trekked into the Copper Canyons to look his all-star team, promised their village a pile of corn, and in 1993, Victoriano Churro, Cerrildo Chacarito, Manuel Luna and Felipe Torres ran the Leadville degree centigrade. About half way through with(predicate) the ultra-marathon even the beat out ultrarunnersare heads down and digging deep but by mile 60, the Tarahumara were flying (McDougall, 65). Victoriano, Cerrildo, and Manuel had swiftly crept up and passed all the other runners.In the end, Victoriano came in initiatory, Cerrildo in second, and Manuel came in fifth because of a broken sandal. The first non-Tarahumara finisher was nearly a adequate hour behind Victoriano and the Indians had done austere damage to the record book (McDougall, 65). Having neer trained for or run the Leadville degree centigrade before, the Tarahumara team managed to grab three of the height tailfin spots because of their awe-inspiring endurance. Later, in 2008, the Tarahumara participated in another ultra-marathon. However, this race had neer been run before, and will neer be run again.Put together by a man who calls himself Caballo Blanco, a very fair friend of the Tarahumara people, this race took place in Urique, Mexico, essence of the Tarahumara country. The start and finish parenthood was the village of the Urique Tarahumara. Caballo Blanco had laid out a diabolical course they would be move up and descending sixty-five hundred feet in fifty miles (McDougall, 2 58) and the entire course had been be after in a Y pattern, with the scratch line line dead in the bone marrow (McDougall, 262). in that respect were a total of 25 participants 20 Tarahumara, including the legendary Arnulfo and Silvino, and 5 Americans, including Scott Jurek, one of the vanquish ultra-marathoners in the world. When the race started, the Urique group leap out with a burst of speed to lead the pack. However, it became suspicious when,in the quad of just four miles, the Urique crew had undefended up a four second gear lead and so they were disqualified (McDougall, 262) for cheating. With the Urique out, Silvino and Arnulfo took the lead, with Scott Jurek right on their heels.In the end Arnulfo took the gold, Scott the silver, and Silvino the bronze. The last racer to finish, Christopher McDougall, go across the finish line 12 hours after the race began, meaning that Scott and Arnulfo could have run the course all over again and still have beaten him (McDougal l, 273). around of the Tarahumara who competed finished the race within 6 or 7 hours, again displaying their unbelievable endurance. When it comes to the test, these Indians sure know how to take the gold. exclusively isolated in the Sierra Madre from the tolerate of the world, these Indians and their abilities were unknown for a very long time.Many people still have never comprehend of them, but if they did, they would surely be blown away and inspired. The Tarahumara are the best endurance runners out there and exclusively by accident. Due to the simplicity of their lives, a very healthy diet, and the importance that running has in their lifestyle, the Tarahumara have every right to call themselves the Raramui, or running people. These Indians are an inspiration to me, and probably to many other runners out there. Hope panopticy one day I can be half as good an athlete as they are.Tarahumara IndiansThe Running People Rex Pace, an ultrarunner, once said, displace your body pa st what you thought it was able of is easy the hard part is displace yourself even further past what your heading wants to let you. Thats what ultrarunning is all about introducing you to a self youve never known. The humans body can do dire things, especially when it comes to running. Although most people debate of running as a trouble oneself in the behind, a small minority are crazy about it. These people live and breathe running.People like a Scott Jurek, or Ann Trason, well known endurance runners, can clock in more than 150 miles a week because to them, running is not just a sport, but a lifestyle. Because of these people, ultrarunning was born and has taken its hold. totally over the country, races anywhere from 50 to three hundred miles long are taking place, and only the best runners complete them. That is, the runners who want to be known. However, there is a group of people who have been called the finest natural distance runners in the world, yet barely anyone has heard of them.These very shy and isolated people are known as the Tarahumara Indians, and they are marvelous endurance runners. This is evident in the way they live and how they incorporate running as a part of their lifestyle. The Tarahumara Indians withal call themselves the Raramuri, which translates to mean foot runner. These Indians live in the Sierra Madre of Mexico, in small isolated clusters with most of the population backbreaking in theCopper Canyons (Beauregard). The Copper Canyons consists of five canyons, three of which are deeper than the Grand Canyon.The terrain is very rugged, nearly impassable to outsiders, and there is a lot of vegetation. Due to cold temperatures, the dishonor is bad for growing crops, and so the Tarahumara are semi-nomadic and cave dwellers for part of the year (Beauregard). They also live under cliffs or in small cabins. Because they live so deep within the Copper Canyons, they do not receive many visitors, so the Tarahumara are a very shy bunch. life is very simple because the Tarahumara still want nothing to do with money and worldly things that are not important to them (Beauregard).Family and running are probably the two most important things to a Tarahumara Indian. Speaking of running, the incredible endurance of these Indians may be, in part, due to their healthy diet. The main staple food is corn. Almost everything the Tarahumara eat contains corn, such as their favorite Pinole. Pinole is basically corn ground to a powder and then toasted. A few other common foods would be squash, beans, chili, wild greens, and handmade tortillas. Meat is only eaten on special occasions because animals are usually kept for farming purposes only.The Tarahumara eat approximately 10% protein, 10% fat and 80% complex carbohydrates (Lutz 31). This ratio keeps the Tarahumara fuel with energy all day long, and helps them bewilder fit by consuming so little fat. Although the Tarahumara diet is very simplenutritionists agree that it is very healthy (Kennedy, 20) and is link up to why the Tarahumara are such enormous distance runners. They also have a special drink that can only classify as the best energy drink around.Made with only the seeds of the chia plant, water, and a little lime juice, this drink, which they call iskiate, can provoke a person for the entire day. The chia seeds are tiny, but are superpacked with omega-3s, omega-6s, protein, calcium, iron, zinc, fiber, and antioxidants and aid in structure muscle, lowering cholesterol, and reducing your risk of nerve aggregate disease (McDougall, 44). Their diet keeps these Indians strong, fit, and always coiffe to run. For the Tarahumara, running is simply a part of daily life.In some ways, their running abilities are due to the biggest social event in their culture the rarajipari. The rarajipari, or foot throwing game, is a competition between the male adults of two neighboring villages that involves running along a set race course eon throwi ng a wooden, baseball sized ball with the foot. The first team to cross the finish line with the ball wins. A game that lasts for two days is not laughable and many courses are 60 to 90 miles long (Kennedy, 92) or longer. The runners do not get breaks, but must endlessly be alert at all times as to where the ball is, and no hands are allowed.In the beginning of a race, spectators frequently run along with the runners and a great(p) deal of fun is generated (Lutz, 26). The game is taught to kids at an early age, and is the only sport the Tarahumara play. Competitions happen very often because the rarajipari is the heart and soul of Tarahumara culture (McDougall, 41). This game is part of the reason the Tarahumara are such great endurance runners, and without it they would not be the aforementioned(prenominal) people. However the rarajipari is not the only way the Tarahumara incorporate running into their lifestyle. The Indians run almost everywhere they go, apparently because the y like to (Lutz 33). There are almost no roads in the Sierra Madre, and most paths are rugged, steep and narrow. For this reason, foot travel is the favorite(a) mode of transportation by the Tarahumara to get from point A to point B. If point B happens to be another village, it is most likely more than 50 miles away, so the Indians must be in amazing physical condition. It would not be rarefied for a Tarahumara to run 200 miles over a period of three days and nights (Lutz 22).Since they tend to move around tally to the season, the familys small plots of land are frequently miles from where the family lives, so every member of the family must be able to travel long distances in order to perform his common tasks (Lutz 33). Also, when the Tarahumara go out hunting, they do not use traditional hunting techniques because they do not have guns or other weapons. Instead, in order to catch such wild animals as deer, wild turkeys, and rabbits, the Tarahumara simply chase after the anima l until the animal drops from exhaustion (Beauregard).This is, again, an example of their super endurance and incorporation of running in their lives. When these amazing runners became known, a man named Rick Fisher, a wilderness photographer, decided it would be great publicity to sponsor an all-Tarahumara team and mansion house them up for the Leadville 100 mile race in Leadville, Colorado. Leadville happens to be the highest city in North America, and so the Leadville Trail 100 boils down to nearly four beat marathons, half of them in the dark, with twin twenty-six-hundred-foot climbs roaring in the middle (McDougall, 57).Basically, the trail is a nightmare, and only about 50% of the participants ever finish. So Mr. Fisher trekked into the Copper Canyons to get under ones skin his all-star team, promised their village a pile of corn, and in 1993, Victoriano Churro, Cerrildo Chacarito, Manuel Luna and Felipe Torres ran the Leadville 100. About half way through the ultra-marath on even the best ultrarunnersare heads down and digging deep but by mile 60, the Tarahumara were flying (McDougall, 65). Victoriano, Cerrildo, and Manuel had swiftly crept up and passed all the other runners.In the end, Victoriano came in first, Cerrildo in second, and Manuel came in fifth because of a broken sandal. The first non-Tarahumara finisher was nearly a full hour behind Victoriano and the Indians had done serious damage to the record book (McDougall, 65). Having never trained for or run the Leadville 100 before, the Tarahumara team managed to grab three of the top five spots because of their amazing endurance. Later, in 2008, the Tarahumara participated in another ultra-marathon. However, this race had never been run before, and will never be run again.Put together by a man who calls himself Caballo Blanco, a very good friend of the Tarahumara people, this race took place in Urique, Mexico, heart of the Tarahumara country. The start and finish line was the village of the Urique Tarahumara. Caballo Blanco had laid out a diabolical course they would be come up and descending sixty-five hundred feet in fifty miles (McDougall, 258) and the entire course had been think in a Y pattern, with the scratch line line dead in the center (McDougall, 262).There were a total of 25 participants 20 Tarahumara, including the legendary Arnulfo and Silvino, and 5 Americans, including Scott Jurek, one of the best ultra-marathoners in the world. When the race started, the Urique group spring out with a burst of speed to lead the pack. However, it became suspicious when,in the space of just four miles, the Urique crew had candid up a four minute lead and so they were disqualified (McDougall, 262) for cheating. With the Urique out, Silvino and Arnulfo took the lead, with Scott Jurek right on their heels.In the end Arnulfo took the gold, Scott the silver, and Silvino the bronze. The last racer to finish, Christopher McDougall, pass the finish line 12 hours after the race began, meaning that Scott and Arnulfo could have run the course all over again and still have beaten him (McDougall, 273). nigh of the Tarahumara who competed finished the race within 6 or 7 hours, again displaying their incredible endurance. When it comes to the test, these Indians sure know how to take the gold. wholly isolated in the Sierra Madre from the rest of the world, these Indians and their abilities were unknown for a very long time.Many people still have never heard of them, but if they did, they would surely be blown away and inspired. The Tarahumara are the best endurance runners out there and alone by accident. Due to the simplicity of their lives, a very healthy diet, and the importance that running has in their lifestyle, the Tarahumara have every right to call themselves the Raramui, or running people. These Indians are an inspiration to me, and probably to many other runners out there. Hopefully one day I can be half as good an athlete as they are.