Marketing Research Paper Example | Topics and Well Written Essays - 500 words - 5

Marketing - Research Paper Example uyer, because the seller is denied an opportunity to enjoy the fruits of their labor and ideas while the consumer is deceived into purchasing products they did not intend to purchase, thinking they were the original ones. Do not harm: this means avoiding introduction of counterfeit products that can cause loss to companies that have invested their resources in producing their superior quality products and spent years on end developing their brands. Foster trust in marketing system: production of knock-off products goes against the principle of fostering trust with the competitors because it is done in bad faith and it is also against the law. This also negates trust because it entails undertaking of deceptive product design, pricing, delivery and communication (Kotler & Keller, 2009). Embrace ethical values: production of counterfeit products goes against building of relationships and enhancing consumer confidence, transparency, and respect because they are forced to purchased goods they did not intend to purchase. The gap model of service quality is a customer satisfaction framework that addresses five major gaps that organizations experience when trying to meet their customer requirements, while service quality addresses anything that makes quality of services appealing to the customers. I recently experienced organizational relationship marketing when I visited a restaurant to purchase fast foods. The restaurant attendant treated me so warmly that I felt that I should stick to that particular restaurant whenever I needed to purchase fast foods. This included use of hospitable language, high standards of catering etiquettes and other treatment that made me feel like I am a worthy or a highly valued customer (Kotler & Keller,